Digital Commerce Category Lead

To drive digital category leadership and unlock digital category growth by building strategic customer partnerships and transforming insights into actionable strategies that drive business impact.

Job Responsibilities:

• Unlock digital category captaincy with strategic customers & partners across MEA.
• Drive Customers & Shopper behavior studies and provide insights to enable channel strategy in line with MARS brand strategies and Digital Commerce Vision.
• Partner with brand leads to drive the strategic growth agenda of MARS Snacking & Pet Nutrition, and adapt it across the Digital Commerce space.
• Partner with markets to identify opportunities and co-create action plans to win in priority customers across MEA.
• Drive customer engagement through Joint Business Plans and workshops to elevate digital execution with retailers.
• Provide category and shopper expertise and deep dives to position Mars Snacking as the digital partner of choice with key customers.
• Champion digital category thought leadership to build internal capabilities and share best practices across markets.
• Foster collaboration with Category teams to integrate digital thinking into broader business strategies.
• Partner with Data & Analytics partner and Global Analytics & Ops to define regional data needs and ensure ROI from data partnerships.

Professional Qualification

• Bachelor degree is required.
• Minimum 5 years of proven and relevant experience.
• Experience in E-commerce / Digital Commerce is a plus.