Organized Trade Supervisor (E-Commerce Focus)

Overview The Organized Trade Supervisor owns the strategy, sales performance and execution of PepsiCo Foods Vietnam’s digital commerce channels, covering both e-commerce and online-to-offline (O2O) platforms and On-premise channel. The role develops channel plans, manages key partners and works across teams to deliver growth and an effective shopper experience.

Responsibilities Channel planning: Develop annual and monthly plans for e-commerce, O2O and On-Premise, covering sales targets, partner priorities, product assortment, promotions and investment. Sales delivery: Drive sales performance across assigned platforms, accounts and partners. Identify growth opportunities, review results and propose actions to close performance gaps. Partner management: Build relationships with e-commerce, O2O and On-Premise partners.

Contribute to joint business plans and coordinate activities that support mutual growth. Campaign planning and execution: Plan and execute product launches, promotions and channel campaigns. Ensure appropriate pricing, product content and visibility across relevant platforms and outlets. O2O planning and execution: Work with Account Managers, retail partners and internal teams to improve online product availability, store coverage and execution of O2O activities.

On-Premise planning and execution: Identify opportunities in On-Premise accounts and coordinate with partners and internal teams to expand distribution, improve product availability and execute agreed activities at outlets. Performance management: Track sales, product availability, campaign results and return on investment. Use performance data to recommend improvements to future plans.

Cross-functional coordination: Work with Sales, Marketing, Category Development, Finance and Supply Chain to deliver channel activities on time and within budget. Other tasks: Develop other channels (if any) as assigned. Qualifications Bachelor’s degree in Business, Marketing, Commerce or a related field. Experience in e-commerce, O2O, key account management or channel development; FMCG experience is preferred. Proven ability to plan and deliver sales growth through digital commerce partners.

Strong commercial and analytical skills, including the ability to manage targets, budgets and campaign performance. Strong negotiation, partner management and cross-functional coordination skills. Comfortable owning both channel strategy and hands-on execution. Good command of English and Vietnamese.